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Entrepreneurship ISE

11.ª Edición
126056892X · 9781260568929
Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to  Leer más
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PART 1 THE ENTREPRENEURIALPERSPECTIVE

1 The Entrepreneurial Mind-Set

2 Corporate Entrepreneurship

3 Generating and exploring new entries

PART 2 FROM IDEA TOTHE OPPORTUNITY

4 Creativity and the Business Idea

5 Identifying and Analyzing Domestic and International Opportunities

6 Protecting the Idea and Other Legal Issues for the Entrepreneur

PART 3 FROM THEOPPORTUNITY TO THE BUSINESS PLAN

7 The Business Plan: Creating and Starting the Venture

8 The Marketing Plan

9 The Organizational Plan

10 The Financial Plan

PART 4 FROM THEBUSINESS PLAN TO FUNDING THE VENTURE

11 Sources of Capital

12 Informal Risk Capital, Venture Capital, and Going Public

PART 5 FROM FUNDINGTHE VENTURE TO LAUNCHING, GROWING, AND ENDING THE NEW VENTURE

13 Strategies for growth and managing implications of growth

14 Accessing resources for growth from external sources

15 Succession Planning and Strategies for Harvesting and Endingthe Venture

PART 6 CASES

CASE 1 TURNER TEST PREP CO.

CASE 2 JIM BOOTHE, THE INVENTOR

CASE 3 A. MONROE LOCK AND SECURITY SYSTEMS

CASE 4 BEIJING SAMMIES

CASE 5 INTELLIGENT LEISURE SOLUTIONS

CASE 6 THE BEACH CARRIER

CASE 7 GORUMET TO GO

CASE 8 THE GRILL KLEEN CORPORATION

CASE 9 MASI TECHNOLOGY

CASE 10   NEOMED TECHNOLOGIES

CASE 11 MAYU LLC

CASE 12 NATURE BROS LTD.

CASE 13 AMY’S BREAD

CASE 14 SUPPLY DYNAMICS

CASE 15 DATAVANTAGE CORPORATION

CASE 16 TIRE VALET: A MOBILE TIRE COMPANY

 

Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts, helping to reinforce key topics. 


The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of todays entrepreneurial challenges. From Bob Hisrichs expertise in global entrepreneurship to Mike Peters background as a both a real-life entrepreneur and academic to Dean Shepherds current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.
Includes Connect: A highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.